.NEARLY ONE BILLION people are directing their enact India's basic vote-casting. It is actually the greatest democratic physical exercise in record-- and also could likewise be actually one of the most pricey. Investing is actually expected to reach out to 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Researches (CMS), an Indian non-profit. That would be actually more than double the volume devoted in the previous political election in 2019 as well as even surpass the cash money sprayed in The United States's presidential vote-casting in 2020. Why perform Indian political parties devote such large amounts?