.YOU MAY not know it, yet different typefaces evoke different feelings. Serif typefaces, along with small strokes by the end of characters, are frequently located in books as well as newspapers. They appear respected and reliable. Sans serif fonts, which appear, can show up contemporary and also laid-back. Graphic congruity offers visitors a sense that they recognize where they stand up it aids to construct trust fund. When it comes to The Economist, it specifies the hue for our journalism.